Oracle Applications release 11.5.10 has provided a user interface “Personalization form” which will be used to define the personalization rules. These personalization rules establish the custom actions to be performed by the forms during runtime. The actions may include changing prompts, showing custom messages or prevent the user from doing the transactions etc. This feature also provides a well-built controlling mechanism which restricts the execution of the personalization rules at different levels (Industry, site responsibility and user). The personalization doesn’t violate the support from Oracle and these rules also conceded with the future upgrades without any additional effort.